TBWA profite des travaux sur la façade de Saatchi & Saatchi à New York pour mettre en place une action de guerilla marketing. On peut dire que cette pratique de communication porte bien son nom ! J’attends de voir comment Saatchi & Saatchi va leur répondre mais ça promet d’être un match serré !
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décembre 2006
Vodka&Co.com
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